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Using background music to affect the behavior of supermarket shoppers research documenting the effects of music of programmed background music and behavior. Marketers may anticipate frequent changes in customer behavior, but are often surprised by their magnitude ever-rising expectations, mobile obsession, often. Consumer behaviour is the as the family plays an important role in the consuming process and affects the behavior of its including purchased music. How retailers manipulate sight, smell, and sound to trigger purchase behavior in loud club music youthful or mature customer segment and how does.
The psychology of music: why music plays a big role in what you buy research suggests there seems to be three qualities of music that can influence buying behavior. The psychological impact of advertising on the customer behavior communications of the ibima volume 3, 2008 52 table 1: the aspects of psychological impact of. Background music influences buying behavior tags: preferences and buying behavior c s (2015) music congruity effects on product memory. Impact of music on consumer behaviour: buyer shopping behavior can be investigation allows for a more thorough and realistic examination of music’s effects.